Concept case
An early-stage document seeking direction on a digital proposal before detailed planning.
Plain English
An early submission describing a digital project before the detailed plan exists, used to test the idea with decision makers.
If you’re new here
It comes before the full business case. The point is to find out early whether an idea will survive, rather than after a year of design work.
What they probably mean
“Sketch it now so nobody wastes a year on it.”
Interpretation offered as humour, not authoritative guidance.
Bureaucracy level
How much government-speak this phrase carries. Playful indicator, not a judgement of anyone using it.
Related terms
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